The last 12 months for Sabrina Ionescu have been like a movie.
Last February, she lit up the NBA All-Star stage in a one-on-one 3-point shootout with her role model and friend Steph Curry of the Golden State Warriors. In June, the Sabrina 2 dropped, the second edition of her signature Nike shoe — embraced by men and women hoopers. In August, she won a gold medal in the 2024 Olympic Games in Paris. In October, she won a WNBA championship with the New York Liberty, a run that included an epic game-winning 3-pointer in Game 3.
Now, she’s a team owner. Ionescu is the latest investor in Bay FC, the NWSL’s franchise in her home area.
“I feel like I was just in high school not that long ago, playing in that community,” Ionescu told The Athletic. “When I sit back and think about how young I am and how fast everything has come, it is pretty crazy. Especially on this side of things, being an investor in a professional league. A lot of people do that so much later in their career. For me to be a part of the business side of things so early on, I think it kind of set me up for the future.
“Now being able to impact a franchise, that is pretty crazy to think about. It’s kind of like a pinch-me moment and, obviously, very humbling.”
Ionescu becoming an investor in Bay FC makes sense because of where she’s from. The Bay Area’s own. The pride of Miramonte High School. And, with apologies to the Liberty, the hope of many to be the near-future face of the new Golden State Valkyries.
Ionescu is also taking on the role of Bay FC’s official commercial advisor, which makes sense because of her place in this modern landscape of sports and business that’s carving out space for women. Her desire to be hands-on with helping Bay FC maximize that potential is a coup for the Bay Area’s NWSL squad.
Loyal to the soil.
We’re excited to welcome 2024 WNBA Champion, Olympic Gold Medalist, 3x WNBA All-Star and the Bay’s own, @sabrina_i20 to the family as Investor & Commercial Advisor.
📰: https://t.co/utesbXJOmy#BayFC x #BayAreaUnite pic.twitter.com/RdsCcQVaFD
— Bay Football Club (@wearebayfc) March 3, 2025
Conceptually, it’s an ideal marriage. A Bay Area-bred superstar joining the Bay Area franchise in the mix of the changing landscape of Bay Area sports. With Bay FC established, the Valkyries coming, and even the Oakland Soul — of the USL W League — growing, this region is increasingly a flex of the viability of women’s sports.
Bay FC — which set the NWSL record with 11 wins by an expansion club and made the playoffs in its inaugural season — finished top three in the league in ticket revenue and No. 1 in merchandise sales. After selling out the home opener last March, creating a moment in Bay Area history, it’s been a steady uptick.
“It’s been pretty cool to see,” Ionescu said, “just being a Bay area native, seeing how many season tickets they’ve been selling. Seeing 18,000 people at the home opener was insane. So many things go on in the Bay area, so you really understand (that was a display of) how many people really want to watch women’s sports.”
Adding Ionescu to the ownership — along with Andre Iguodala, Shaun Livingston, Andrew Luck and Manu Ginobili — suggests the growth potential. A young pioneer is now in the mix. The college basketball phenom has turned into a big dog.
Ionescu was the first women’s basketball player to have a unisex signature collection with Nike. The Sabrina 2 became the most worn among current basketball shoes across the NBA. She was also mentored and validated by the late Kobe Bryant.
“Having someone like Sabrina brings more attention,” said Jen Millet, Bay FC’s COO. “It sends the message that this is a real thing. It’s growing. It’s significant. We’re on a rocket ship. And if you get in now and you’re a part of this, you’re going to over-index. You’re going to out-punch whatever your investment is right now. This is a big win. She’s essentially entering her prime. She’s youthful. She’s on the upswing. We’re on the upswing.”
This is just the beginning of Ionescu’s growing stature in the Bay Area. Ionescu is set up to be a pillar in these parts: with her strong roots in the community; with Curry as a role model; and now, with the Bay FC’s Founding Four as her co-workers. And maybe one day — she’s an unrestricted free agent after this WNBA season — calling Chase Center her home.
“Seeing 18,000 people at the home opener was insane,” Sabrina Ionescu said of Bay FC’s debut last March. “… you really understand how many people really want to watch women’s sports.” (Michael M. Santiago / Getty Images)
Ionescu is bringing a different paradigm. One where ballers are ballers and sports are sports and where quality matters more than identity.
It’s been one of the elements bolstering the claims of Bay FC’s potential. Brands that formerly just associated with women’s sports for the sake of looking good no longer need to make those overtures. More and more, those who do invest in women’s sports do so because they believe in its promise.
Part of Ionescu’s Bay Area legacy will be helping shift that paradigm. To where game recognizes game.
“It’s been fun to finally kind of see everyone else come along to seeing that as well,” Ionescu said. “These are all such monumental moments in what now is taking place in the rest of society, of being able to give individuals their flowers no matter if it’s a women’s sport or not. There have been so many steps that people have taken and continuously take to create that equality amongst sports. It’s fun to see the point that we’re at now, but it’s even more exciting to see where it’s going. We’re scratching the surface of where we want to go in terms of salary, respect, viewership and sponsorships.”
Ionescu has yet to make her debut at San Jose’s PayPal Park for a game. That will likely happen next month when Bay FC starts its 2025 NWSL campaign. But she’s already official like a referee whistle. Stamped with the swaggiest seal. A letterman jacket, luxuriously thick. Navy blue like the peacoat of a longshoreman with white trim and a white Old English B on the left chest. And BayFC on the back.
It’s coveted merchandise in these parts. It’s given exclusively to investors of the franchise and VIPs. Ionescu is both.
“Of course, I’ve got my jacket,” she beamed. “You know I got one.”
(Top photo of Sabrina Ionescu during the New York Liberty’s WNBA championship parade in October: Angela Weiss / AFP via Getty Images)