Abrdn’s Rebrand Reversal and a History of Corporate Missteps
Hw cn brnds sty cl? Nt by drpping vwls, one of Britain’s biggest investment firms concluded this week, when it announced it was adding back the “e’s” to its name…
Google Maps Renames Gulf of Mexico as Gulf of America for U.S. Users
Google has renamed the Gulf of Mexico as Gulf of America in its Maps application for users in the United States. The company started implementing the change after the U.S.…
Barry Sternlicht Is Bringing Back the Starwood Hotel Brand
Barry Sternlicht made a fortune building Starwood Hotels and Resorts, which birthed successful brands like W Hotels, into a giant of the travel industry. Now he wants to do it…
After a Naming Contest, Cardea Joins the Celestial Ranks as a Quasi-Moon
For thousands of years, Cardea has been known as the Roman goddess of doorways and transitions, a guardian of thresholds. On Monday, she joined the celestial ranks of fellow mythological…