Abrdn’s Rebrand Reversal and a History of Corporate Missteps
Hw cn brnds sty cl? Nt by drpping vwls, one of Britain’s biggest investment firms concluded this week, when it announced it was adding back the “e’s” to its name…
WTA rebrand: New logo and design and the place of tennis in women’s sports
The WTA announced a rebrand Thursday, and the initial discussion will likely centre on the merits of the new logo, color scheme and mission statement to “rally the world.” Away…